Why Scale First Sales

Enterprise sales can make or break early-stage SaaS growth — yet few founders have the experience or playbook to navigate complex buying processes. Scale First Sales exists to bridge that gap: helping ambitious SaaS leaders convert early traction into scalable, repeatable revenue.

After 19 years selling SaaS and data platforms globally, I saw a familiar pattern across early-stage companies: brilliant products, but founders struggling to turn that early customer enthusiasm into their first meaningful enterprise wins.

Before launching Scale First Sales, I led sales teams from zero to multi-year contracts with global brands like FedEx and Coca-Cola, contributing to a successful exit as VP Sales. Those experiences made one thing clear — the difference between a company that scales and one that stalls isn’t product or timing. It’s the ability to sell to enterprise with confidence, structure, and credibility.

I started Scale First Sales to give founders access to that playbook — without needing to hire a full-time VP Sales before they’re ready.

What We Do

First Enterprise Deal Sprint
A focused, hands-on program designed to help founders land their first enterprise client faster. Together, we identify the right targets, shape a compelling value proposition, and build the outreach and proposal strategy that closes.

Fractional VP Sales
Strategic sales leadership on a part-time basis — helping you professionalise your sales operations, establish process, and make your first key sales hires. You’ll get senior sales capability without the overhead.

Sales Diagnostics & Coaching
Objective reviews and 1:1 coaching for founder-led sales teams ready to improve win rates, sharpen their messaging, and accelerate growth.

How We Work

At Scale First Sales, we believe in practical, evidence-based execution — not theory. Our approach is:

• Pragmatic – Every recommendation is rooted in what works in enterprise selling today.

• Collaborative – We work alongside founders, not over them.

• Fast-moving – We prioritise outcomes in weeks, not quarters.

• Investor-minded – We help you build a sales function that stands up to investor scrutiny.

This isn’t about over-engineering process — it’s about clarity, momentum, and results.

Who We’ve Worked With

Experience spans across global enterprise accounts including FedEx, Coca-Cola, and others — alongside growth-stage SaaS companies scaling from founder-led selling to professionalised revenue operations.

Let’s Talk

If you’re a SaaS founder ready to break into enterprise — or an investor supporting a portfolio company that’s ready to scale — let’s have a conversation.